Research and planning - Audience theories

I have looked at some audience theories, and they have allowed me to understand how the media affects people more. The theories are:

The hypodermic Needle theory 

This theory suggest that the media can influence people with a message which is designed to go straight the the audiences brains,



The desensitisation theory 

This theory suggest because a person is exposed to so much violence, it will no longer have an impact on them.


The copy cat Theory

This suggests that the action seen of games or films will be then copied by the audience,

The cultivation Theory

This suggests that T.V is responsible for shaping or cultivating viewers conception of reality.


Uses and gratification 
 This suggest that we take what we need from the media.