The conjuring
From the colours used in the poster which are very dull and dark colours it makes it seem like its the horror genre , as these are expected in a horror genre. It also states that this was created by the makers of saw and insidious, this will be recognized by the existing audience from those films, and will draw attention to them to watch the film to see what its like compared to the others.It also says how this is based on a true story, this is something that will create a feel of realism to the audience and make them feel this could happen to them, and make them feel scared when watching the film. The imagery of the poster is a house on a land, which looks deserted and far away, there is a house which is something which comes up in horror films which could imply the house is possessed or is haunted and this will be something that will create an effect on the audience as this creates realism. There is a tree with a rope hanging, which could suggest somebody will be hanging there, maybe a past spirit or someone in the present, also a shadow is seen at the bottom behind the tree, this could be someone watching over the house or the people in it. Also this could be a new family moving in, and this will give the audience a thrill as this is something that happens in real life 'moving houses'
The target audience for this will probably be 16-24 year old, as anyone younger than 16 might not want to watch anything which is based on a true story as it could make them feel very scared and get them thinking,at 16 teenagers are more mature than the younger teens. The older age like 24 ish and younger will enjoy this as it could be interesting and a thrill to watch this. The poster looks low key which creates a sinister effect.
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