Research and planning - film poster analysis

(Your Next)

Here is a film poster for 'your next' I am going to analyse this as this will help me to create my film poster. Looking at the poster we can see this is the genre of horror.This is seen through the colours used on the mask, dark browns and the blood on the mask also indicates that it could be about murder.The font is almost portrayed as if it has been scratched, this gives a sinister effect and creates the audience to feel a sense of realism.The person on the front of the poster is positioned in the center of the page this creates the audience to focus on them, and the mask, the mask is something which is interesting and will create more attention to the audience as the 'killer' is unknown and they will want to know who is behind this and this is something that will drive them to want to watch the film.The audience of this film might be people around 18-25 as this is something which is focused on many murders and sounds gory and might not be something that younger teenagers will want to watch. The person behind the mask looks like its a male, this is a horror and in horror the killers are mainly males, so this can be more aimed at males rather than females. The lighting is low key and this relates to the genre of horror, also there is back lighting used which makes the character look like they have more power and are in control of what is happening in the film.A medium shot is used, this focuses on the mask and really draws attention to the audience, because they want to know who is behind it.